Email marketing has changed a lot in the past few years. From basic email marketing, to marketing automation and to email marketing as publication.
Key Points:
- The three levels of email marketing evolution
- Different types of email newsletter platforms and their unique benefits
- The importance of consistency in your email marketing strategy
- How to integrate email with other marketing channels
- The Celebrity CEO framework for building trust and making sales
Don’t miss out subscribe to our YouTube channel | Check out our podcast and take the insights with you
Understanding Email Marketing Evolution
Ramon breaks down the evolution of email marketing into three distinct phases. Starting with basic manual newsletters, the industry has progressed to sophisticated automation systems and now includes modern community-based platforms with SEO benefits and monetization options.
“We’re in this age of social media, TikTok, and all the things that we’re doing, AI and more, but the basic average simple email newsletter is still quite powerful,” Ramon emphasizes. This foundation remains essential despite technological advances, with email newsletters still providing one of the most direct connections to customers.
Choosing the Right Email Platform
The episode provides a comprehensive overview of email marketing platforms, from established services to newer innovations. Ramon categorizes these platforms into three main types:
Traditional email services like Mailchimp and Constant Contact provide reliable foundation tools for sending newsletters. As Ramon notes, “Mailchimp [is] one of the most popular email newsletter platforms around,” while Constant Contact represents “the OG service of email marketing.”
Marketing automation platforms such as Keep and Aweber offer more sophisticated options for creating customer journeys. These services allow businesses to “send out emails automatically based on what people click, based on their time delays, based on what they do, what forms they fill out, and keep all the customer information in one database location.”
Modern newsletter platforms including Beehive, Substack, and Medium provide SEO benefits and community growth opportunities. Ramon explains these are “optimized for SEO, and they’re kind of like website mini versions,” allowing your content to be discovered through search engines—something traditional email platforms don’t offer.
Consistency: The Key to Email Marketing Success
Throughout the episode, Ramon repeatedly emphasizes that consistency is crucial for email marketing effectiveness. “Many of you are not consistent in your marketing. Therefore, you’re wondering why it’s not working,” he observes.
He shares his own experience of producing almost 250 episodes of his show since January 2024, demonstrating the power of regular engagement. Ramon recommends establishing a predictable schedule: “Is it every Thursday at 3PM? Is it every Monday at 2PM? It may not have to be that rigid, but that helps because your audience can expect something.”
Beyond Email: The Integrated Approach
While email marketing forms the foundation of customer communication, Ramon advocates for an integrated approach that encompasses multiple channels. The Celebrity CEO framework encourages businesses to consider podcasts, SMS marketing, websites, blogs, books, events, speaking engagements, PR, social media, and video.
“It’s beyond just email marketing, beyond just a book, beyond just a blog so that your customer who’s looking for you, for looking how you can help them, can leverage something from you through a multiplicity of channels,” Ramon explains. This multi-channel approach supports his three-step business growth process: getting attention, building trust, and making sales.
The Celebrity CEO Framework
Ramon introduces viewers to his Celebrity CEO framework, which focuses on a three-stage approach to business growth:
- Getting attention: “Hey, hey, hey. I’m here getting attention first.”
- Building trust and nurturing relationships
- Earning the right to make a sale
This framework guides his approach to marketing channels, including email newsletters. As Ramon explains, “If you’re not leveraging these tools and doing these things in some way, shape, or fashion, your business is not going to grow as much as it could or as much as it needs to grow.”
Throughout the episode, Ramon maintains his energetic, engaging style while providing substantial value to viewers. His passion for helping business owners succeed comes through clearly as he concludes with an inspirational message about being a “thermostat” rather than a “thermometer”—actively changing your environment rather than simply reacting to it.
For businesses looking to enhance their email marketing strategy, this episode provides both practical tools and the inspiration to implement them consistently, ultimately driving business growth through stronger customer relationships.
