Should You Self-Publish Your Next Book?

One of the common questions I’m asked, as one who’s written 5 books, is about self-publishing. “Ramon should I self-publish my own book or work with a publisher?” I’ve done all options and there’s no perfect answer.

Below, I’ll share and demystify about book publishing.

Many entrepreneurs, coaches, and thought leaders use books to establish their credibility, share knowledge, and create an additional revenue stream. But should you go the traditional publishing route, or is self-publishing the better choice?

The Rise of Self-Publishing

In the past, self-publishing carried a stigma—many assumed self-published books were low quality. However, thanks to advancements in digital publishing and print-on-demand services, self-publishing is now a legitimate and lucrative option for authors.

Furthermore, many people self-published books that just LOOKED unprofessional. Self-publish doesn’t mean “not professional”

Pros & Cons of Self-Publishing

✅ Pros

1. Full Creative Control – You decide everything, from the cover design to the book’s content and pricing.
2. Higher Royalties – Traditional publishers take a significant cut, whereas self-published authors can earn up to 70% in royalties.
3. Faster Publishing Timeline – You can publish your book in months instead of years.
4. Direct Marketing & Ownership – You control your book’s marketing strategy and retain all the rights.
5. No Gatekeepers – You don’t need a publisher’s approval to bring your book to the world.

❌ Cons

1. Upfront Costs – You must invest in editing, design, and marketing.
2. Marketing Is on You – Unlike traditional publishers, no one will market the book for you.
3. Distribution Challenges – Getting into bookstores can be harder without a publisher’s network.
4. Perceived Credibility Issues – Some readers still see traditional publishing as more credible.
5. Time-Consuming – Managing the publishing process yourself can be overwhelming.

Steps to Self-Publishing Your Book

1. Write & Edit Your Manuscript
   
   • Start with a detailed outline to organize your ideas.
   • Work with a professional editor to refine your book.
     
2. Design a Professional Book Cover
   
   • Your book’s cover is the first impression—invest in a high-quality design.
     
3. Format the Book Properly
   
   • Ensure your book is formatted for print, eBooks, and digital platforms.
   • Consider working with a layout designer for a polished look.
     
4. Choose a Publishing Platform
   Popular self-publishing platforms include:
   
   • Amazon Kindle Direct Publishing (KDP) – The most widely used platform.
   • IngramSpark – Great for expanded distribution.
   • BookBaby – Offers editing and marketing services.
     
5. Develop a Marketing & Promotion Plan
   
   • Launch a pre-sale campaign to build anticipation.
   • Use social media and email marketing to promote your book.
   • Consider doing virtual or in-person book signings.
     
6. Distribute & Sell Your Book
   
   • Make your book available in multiple formats (print, eBook, audiobook).
   • Leverage bulk sales opportunities for conferences and corporate deals.

Is Self-Publishing Right for You?

• Self-publishing is a fantastic option if you:
• Want complete control over your book’s content and design.
• Are willing to invest time and money into marketing.
• Prefer a higher royalty rate instead of a lower traditional publishing advance.

However, if you’d rather let a publisher handle editing, distribution, and some marketing, traditional publishing might be a better fit.

Final Thoughts

Whether you choose to self-publish or go the traditional route, your book is an asset that can open doors, establish credibility, and create new revenue streams. Take the leap, write your book, and share your expertise with the world!